A table set with various dishes, including roasted octopus, casseroles, salads, and drinks, on colorful tablecloths and decor, indicating a festive meal.

A Vision Through Gathering

Like my family before me, I believe that carving out time to gather for meals, drinks, and conversation is what it’s all about. That food not only gives us comfort but hope.

Each meal is a constant reminder that cooking and sharing a table with the people you love—with your family, friends, or strangers—is one the most potent and universal occasions in which to connect in the world. These stories of sharing meals, these are the kinds of stories I tell. It is through this vision and these ideas that I will bring your stories—and your brand—to life.

Signature of Dan Goldberg, written in white cursive on a black background.

Read full vision statement

Behind the Scenes

Silhouette of a person carrying a television at night, backlit by a bright light, with tall grasses in the foreground.

Person with a camera in a green, hilly outdoor area during sunset.

Professional film or video lighting equipment set up outdoors, including a large light with a reflector, a circular light, and wicker pendant lamps hanging from trees.

Group of people outdoors on a grassy field with mountains in the background. One person is sitting on top of a ladder while others pose around and under it. Some are raising their arms or holding objects.

A photographer kneeling by a lake, adjusting a camera with a large lens, wearing a cap and outdoor gear.

A group of people on a film set outdoors around a long table with laptops and notes, with a large camera and monitor capturing a scene of grilling food outdoors, surrounded by green trees and plants.

A person operating a camera gimbal stabilizer on a video camera outdoors during sunset.

Filmmaker operating a professional camera on a set outdoors with trees in the background.

People filming a scene with food, including a woman in a blue shirt, a man with glasses and tattoos, and another person wearing a cap, around a table with bowls of food.

A camera mounted on a crane attached to a small off-road vehicle in a foggy grassy field.

Group of five men, one with a horse, standing in a dry, mountainous landscape with a red pickup truck nearby, under a clear sky.

Filmmakers working outdoors in a field with mountains in the background, using a camera mounted on a tripod and large equipment, during sunset.

Filmmaker holding a clapperboard with a camera and crew in the background, on a film set.

Filming crew operating camera equipment in an open field at sunset.

Our Crew

Our talented team of stylists, producers, and art department professionals work together seamlessly to bring each client's vision to life.

Here, we operate like a family—creating a warm, collaborative atmosphere that puts everyone at ease. It’s like gathering around a table that always has room for one more. Stories are shared, meals are passed, and real connections are made. That energy carries through in our work—it’s what keeps our shoots grounded, mirroring the authenticity of the images we capture.

Empty event or dance hall with wooden floors, decorated with string lights and paper lanterns hanging from a wooden ceiling. There are red curtains and some partition walls.

Our Studio

Modern industrial kitchen with wooden cabinets, stainless steel refrigerator, metal kitchen island with shelves, and professional stove with pots and pans.

Modern living room and dining area with a wooden dining table, black chairs, a gray wall, framed artwork, blue armchairs, and wooden ceiling beams.

A modern conference room with a wooden table, grey chairs, a window with blinds, and a framed abstract art piece on a dark grey wall.

About Dan

Dan Goldberg is an award-winning commercial photographer and director specializing in food and beverage. His passion for food came at a young age, working for his mom in her chocolate shop. He later became a line cook and then a sous chef at a local restaurant to help pay his way through art school. After graduating, he began his career in San Francisco and moved back home to the Midwest in 2003, where he currently resides and has a studio in Chicago.

Dan has been consistently inspired by the simplicity and beauty in everyday objects. He strives to incorporate classic composition with contemporary lighting techniques, to capture their unique qualities. Working with an array of editorial, advertising, publishing and packaging clients has given Dan the opportunity to broaden the scope of his craft.

Throughout his career, his images have been featured in publications such as Archive and Communication Arts. His work has been recognized by the London International Advertising Awards and he’s been listed as one of “Archive’s Best 200 Photographers.”

When not taking photographs, you can find him seeking out the best food and drink in the city and spending time with his wife, Casey, and daughter, Dylan.

Dan with a professional video camera on a tripod by a lake during sunset, wearing a cap, glasses, and casual clothes.

A Few of Our Clients